Beam Suntory, the global premium spirits company, has launched its flagship IMFL whisky Oaksmith® in Goa, signaling its commitment and strategy to grow in India in-line with its ambition to reach USD 1 billion in revenue by 2030. After a successful launch in December 2019 in Maharashtra and Telangana followed by expansion in West Bengal last year, the iconic blend is now available in Goa in two variants, ‘Oaksmith Gold’ and ‘Oaksmith International’. The brand has already sold 100,000 cases in a few months since its launch in India.
Oaksmith has been created by world-renowned blender Shinji Fukuyo, Chief Blender, Suntory – using traditional Japanese craftsmanship, blending the best quality Scotch Malt whiskies and smoothest American Bourbons to make a whisky that is absolutely unique and extremely authentic to Indian taste. From seed to sip, the whisky is meticulously crafted to achieve a blend like no other resulting in a bold spirit that is rich on the nose yet approachable and well-balanced on one’s palate with a bright, smooth, and unexpectedly long finish. The launch of Oaksmith Gold and Oaksmith International whisky in Goa is key to Beam Suntory’s growth strategy and signifies the importance of India to the global spirits company.
‘We are thrilled by the appreciation that Oaksmith®has received from consumers since its launch in December 2019 and its rising popularity among spirits aficionados in India. The growing premiumization of the Indian market and the appreciation for finely crafted spirits made this the right time to expand the brand, especially to Goa which is the most popular holiday destination of the country and appeals to a large number of domestic as well as international travelers. Being one of the most sought-after destinations in the country, we see a growing opportunity for premium quality spirits in the Goa market and we are excited to launch the Oaksmith portfolio here,” says Neeraj Kumar, Managing Director of Beam Suntory India.